This morning, we received the following email from Top Secrets of Customer Acquisition client Joan Ousey in Ontario. I spoke with Joan this afternoon, and while we were on the phone she received another response to her mailing, bringing the total number of responses to 14.
Read her email first, then I’ll tell you what she did to get such a great response:
Would you please share my success with David? I sent out my first mailing YESTERDAY! Don’t laugh, but I used what I already had – a really neat item from Vispak – a screen cleaner called the DiGi Mates. I sent out 84 letters.
By 11:00 AM this morning, I have received 13 responses to my letters. One advertising agency responded. I already have an appointment with the entire production department! I can hardly wait to start the calling tomorrow! WOW, I had no idea!
What a great program for me!
Joan M. Ousey
London, Ontario, Canada
Okay, the FIRST thing Joan did right is that she actually got something in the mail. She didn’t wait until all the traffic lights turned green before heading into town, as Zig Ziglar might say, instead she used what she already had.
The SECOND thing Joan did right is that she stuck with the system. She didn’t try to second guess everything. She tweaked one of the TSCA letter templates to suit her own personal style, and she got it in the mail YESTERDAY. As a result, she has received 14 responses so far TODAY.
Let me tell you something else that Joan told me that very few others in my position might tell you. Not all the 14 responses she received were positive! In fact, FIVE of them disqualified themselves and ended up in Joan’s TSCA Trash Bucket. Six others either have specific promotion dates in mind or are generally receptive. Three others are ready to buy now.
Do the math. That means Joan added 9 qualified prospects to her pipeline in just the last 24 hours. Even better, one of those prospects wants to do a promotion just like the one Joan did to them!
Now keep in mind, at this point, Joan hasn’t actually made a sale with the system. But with 9 new qualified leads in just the first 24 hours of launching her customer acquisition program, and 70 of her original 84 prospects not yet contacted (her 3 x 3 follow up is not scheduled to start until tomorrow), I think it seems pretty likely this promotion will be profitable for Joan.
So if you already own Top Secrets of Customer Acquisition, I encourage you to start implementing! And don’t forget to join us on our Inner Circle call on Wednesday, November 4 at 2:15 pm ET.